Netflix has announced the launch of a “Manage Access and Devices” feature, which will allow owners of user accounts to remotely sign out of devices they don’t recognize or no longer want to connect to. The move follows the California-based company’s slew of decisions that were designed to limit account or password sharing among users. The US subscription streaming service and production company said the move was made in anticipation of the upcoming holiday season and the likely increase in travel and commuting traditionally seen at this time of year.
According to Netflix, all the moves can cause users to forget to log out of devices they recently logged into with their accounts. The new “Access and Device Management” section in the Account Settings menu will allow users to view recent devices that have been used to stream data using their account and will also give owners the ability to to disconnect from a specific device with just one click.
The newly introduced feature is available to users worldwide on Netflix’s web, iOS and Android platforms, the company confirmed via a blog post.
In October, the company announced a feature that would allow users to transfer their profiles from an existing account to a new one, while retaining personalized recommendations, viewing history, My List, saved games and other settings. from their previous profiles.
The decisions come after the company reported financial difficulties that triggered a loss of subscribers for the first time in more than a decade. However, in the last quarter, Netflix managed to reverse customer losses and provided a slightly more optimistic outlook than expected.
Netflix also announced the launch of a Basic with Ads plan in November. The new low-cost ad-supported plan has been made available in 12 countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom and the United States.
Co-CEO of Netflix, Reed Hastings had long resisted ads on the streaming platform. “Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of subscription simplicity. But as much as I am a fan of that, I am a bigger fan of consumer choice. and enabling consumers who want a lower price and are tolerant of advertising to get what they want,” Hastings said during the company’s preview conference call recorded earnings in April of this year.
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