Dairy Queen, a well-known American fast food brand that’s famous for its delicious soft ice cream, is whipping up a new venture — this time around, with the NFT project ‘Weirdo Ghost Gang’ from now until December 31.
Following the footsteps of Bored Ape Yacht Club and Pudgy Penguins integrating NFTs into the mainstream, this collaboration is set to transform a Dairy Queen pop-up store in Chengdu, China, into a distinctive “ghost ski resort” that features NFT-driven ski parties and merchandise until this year’s end.
一向很灵的WGG空降很「灵」的CDC，WGG X DQ「FEEL THE WINTER FUN」主题联名活动于今日正式官宣。
本次小幽灵化身滑雪大Pro「成都灵」，联动最佳滑雪拍档DQ将整栋DQ成都春熙路店打造为幽灵滑雪场，长达一个半月的「年末滑雪趴」拉满冬日氛围感同时DQ春熙路店与DQ淮海中路店将双城同步上线DQ X… pic.twitter.com/PF9RrsOwDS
— WeirdoGhostGang (@WeirdoGhostGang) November 15, 2023
Dairy Queen’s NFT-Influenced Winter Party
Once entering the doors of this ice cream haven, customers will soon notice Weird Ghost Gang’s thematic decor and co-branded goods, like trendy beanies, sticking with the winter theme, and unisex canvas bags.
Although the Dairy Queen on Chunxi Road, Chengdu, is the only branch embracing the whole NFT-themed experience, its sister branch on Huaihai Middle Road, Shanghai, is also offering a “ski ghost mixing bowl” — an artistically created ice cream sundae that mirrors a ski slope garnished with crunchy treats and rich chocolate sauce.
Initiatives like this — that emerge from the NFT world — symbolize a future-orientated plan to broaden revenue sources. As this year comes to a close, this exciting event stands as a shining example of how conventional businesses can thrive by adjusting to the ever-changing tastes of a tech-savvy consumer base.
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