Donald Trump has transformed a recent legal challenge into a creative marketing venture. Launched yesterday, his third batch of NFTs, dubbed “Mugshot Edition”, presents a rare opportunity to own a segment of his suit worn during his Fulton County, Georgia, arrest on August 24 — the day his widely recognized mugshot was captured.
Calling himself “your favorite president” in a promotional video, the politician highlights the various perks of the digital trading cards, acknowledges the exaggerated artwork that “enhances his physical attributes”, and details the suit’s journey from a controversial image to a unique collectible.
Watch This Video: Don't Miss Out! pic.twitter.com/vunSPlEY6Z
— CollectTrumpCards (@CollectTrump) December 12, 2023
Exclusive Offers ‘Mugshot Edition’ Opens
Available on CollectTrumpCards.com, 100,000 of these new Mugshot trading cards are up for grabs for $99 each. Notably, buyers who purchase 47 or more in one transaction will receive one of 2,024 limited edition physical cards.
On top of featuring a mugshot of Trump and a fragment of his suit, these digital collectibles grant a dinner invitation with Trump at Mar-a-Lago, with 25 assets also being hand-signed by him at random.
For the first 200 buyers who purchase 100 cards with cryptocurrency, an additional exclusive offer awaits: buyers will receive a distinctive NFT, two tickets to a cocktail reception with Trump prior to the dinner at Mar-a-Lago, a second physical card containing pieces of both Trump’s suit and tie and two “Commemorative Dinner” cards.
The Evolution of Trump’s Digital Trading Cards
Trump first delved into the NFT market in December 2022, debuting 45,000 digital trading cards, each priced at $99, featuring himself in various fantasy poses. His inaugural collection sold out almost instantly, generating significant secondary sales on OpenSea due to granting the chance to win prizes: dinner with Trump, a golf outing at one of his courses, and more.
Donald Trump announced his new NFT collection with a commercial.
Here it is: pic.twitter.com/yBLpn1Zb0f
— unusual_whales (@unusual_whales) December 15, 2022
However, the initial excitement waned quickly, as evidenced by a significant drop in the value of these NFTs. After an impressive $3.5 million sales peak on December 17, 2022, the secondary market sales plummeted by over 98%, with a notable decrease to $59,300 by December 28. Despite criticisms and plagiarism accusations, the floor price remained around $200, double its initial offering.
Undeterred, Trump launched a second NFT collection in April 2023, introducing an additional 47,000 trading cards. Also priced at $99, this series generated about $4.6 million in sales but saw a decline in value, with the floor price dropping below the mint price. Adversely, this release affected the value of the original series, causing a 61% price drop.
Regardless of these fluctuations, both collections rapidly sold out on his very own platform at $99 per card; thus, it’s unsurprising that the ex-president is venturing into a third iteration. Interestingly, these new editions cannot be transferred until December 31, allowing collectors time until the end of the month before the market determines their actual worth.
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.
