Jeff Burrell’s vision behind the Riot Games Social Impact Fund and how it ‘mobilizes players’

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Riot Games has made giving back easier than ever by combining its fundraising initiative with gamers from around the world. The Social Impact Fund, Riot’s philanthropic venture that launched in 2019, has raised millions for 400 unique organizations from 25 countries and distributed over $23 million in grants. 

Riot’s Social Impact Fund gives players the opportunity to create change simply by purchasing in-game cosmetics. The cosmetics depend on the game and can be anything from a battle pass or specific character skin. In 2021 the Social Impact Fund ran two major charity events across VALORANT, League of Legends, Wild Rift, and Teamfight Tactics: the Give Back Bundle and Sentinels of Light fundraiser, which raised $11.3 million combined.

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