High end ladies fashion brand, CHARLES & KEITH, has entered the Metaverse after teaming up with The Sandbox. Dubbed the CHARLESKEITHHAUS, the digital universe will allow visitors to engage in various quests and even participate in a K-Pop concert performance by renowned South Korean virtual artist APOKI.
According to an official statement, the virtual world will offer an immersive and entertaining way to experience the brand’s digital universe, which is modelled after the Spring Summer 2023 campaign, ‘State of Play.’
The CHARLESKEITHHAUS opened its doors on March 13 and will be accessible until March 27. Everything about the Metaverse is curated to invoke the fun Spring Summer styles of 2023. This goes for the color palette of the domain and the NFT artworks on display.
Inspired by playhouse architecture, 𝗖𝗛𝗔𝗥𝗟𝗘𝗦𝗞𝗘𝗜𝗧𝗛𝗛𝗔𝗨𝗦 represents an immersive, fun new way to experience fashion.
Quests, special guests and more!@Charles_Keith
Explore now
https://t.co/7TRGCZT0VT pic.twitter.com/9U9lHLSX6q
— The Sandbox (@TheSandboxGame) March 13, 2023
Fun Quests and Challenges in Store for CHARLES & KEITH Fans
That said, guests of the new venue will be treated to in-game quests such as quizzes and parkour challenges. Additionally, they will get a chance to locate a secret room where they can redeem a digital wearable of the Petra Curved Shoulder Bag, which happens to be this season’s must-have accessory. To top it off, there will be a guest appearance by virtual K-pop artist APOKI, who will throw an incredible party on the rooftop for the attendees.
APOKI’s virtual attire will feature the CHARLES & KEITH collection, which will be available to be seen by attendees on a runway located on the rooftop in “real” time. In addition, a selection of digital wearables from the Spring Summer 2023 collection will be available for purchase by guests, which they can rock on The Sandbox as they bond with the rest of the community.
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