Visa is enhancing customer engagement with its interactive Web3 loyalty program, featuring gamified giveaways and augmented reality treasure hunts for a more rewarding experience.
Developed in collaboration with the blockchain-based platform SmartMedia Technologies, this initiative aims to seamlessly integrate digital and tangible rewards into everyday transactions. Customers can easily earn and redeem points for prizes in unique and immersive ways.
Enhancing Customer Engagement via Blockchain Technology
Engaging in Visa’s Web3 loyalty program allows participants to effortlessly unlock promotional tokens during their daily activities, merging virtual and real-world experiences through a user-friendly, no-code platform.
Participants benefit from SmartMedia’s sophisticated “Web3 Digital Asset Management and Engagement Platform,” offering secure storage and management of digital collectible rewards for a more tailored approach.
While some features of the “Visa Web3 Loyalty Engagement Solution” are still in development — with regional availability varying — this initiative signifies a significant breakthrough in the progression of customer loyalty programs.
Want more? Connect with NFT Plazas
Join the Weekly Newsletter
Follow us on Twitter
Like us on Facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.
