Twitter is increasing the price of its subscription service, Twitter Blue, from $2.99 to $4.99 per month. From October, existing subscribers will have to pay more. New users will currently have to pay the increased rate.
Besides the United States, the price increase also applies to other countries such as Australia, Canada and New Zealand with a new fee of 6.99 AUD (previously 4.49 AUD), 6, CAD 49 (previously CAD 3.49) and NZD 6.49 (previously NZD 4.49).
Table of new subscription prices for Twitter Blue Picture credits: Twitter
Followers get features like “unsend” which gives you the option to correct a tweet within a certain time window, custom icons and navigation bar, the ability to change your profile picture to NFT, ad-free articles within the Blue Publisher Twitter network, and access to top articles shared by your network.
Twitter notified followers of this price change via email in the past few days.
“This change helps us continue to develop some of the features you’ve requested, improve the ones you already love, and continue our mission to support journalism,” the email reads. Several users critical Twitter’s decision that the current feature set isn’t enough to justify the price – perhaps an edit button could change that opinion.
The company first launched Twitter Blue in Canada and Australia last June with an expansion to the United States and New Zealand last November. Twitter hasn’t disclosed any numbers on how many users have paid for the service, and it doesn’t separately disclose revenue from subscriptions in its quarterly reports. A report from analytics firm SensorTower noted that Snapchat+, which launched on June 29, 2022, is already doing better than Twitter Blue.
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