Netflix announced on Tuesday that users will be able to transfer profiles when they want to transfer them from an existing account to a new one, starting today. The move comes after the company’s recent financial troubles triggered a loss of subscribers for the first time in more than a decade. Netflix had also recently started charging users for accessing their accounts on devices outside of a single home address. The proposed additional fees would have been seen as an attempt to monetize the common practice of password sharing. The company had also announced a change in strategy, which saw the over-the-top (OTT) streaming platform introduce an aggressive advertising-based revenue generation model.
Netflix announced the “Profile Transfer” feature on its blog. “Through life changes, your Netflix experience should stay the same,” wrote Timi Kosztin, Netflix Product Manager, Product Innovation. The OTT platform, however, was hesitant to state that it intends to minimize password sharing on its platform with the launch of its latest feature.
The “Profile Transfer” feature would allow users who currently share an account to retain personalized recommendations, viewing history, My List, saved games and other settings – when they start their own Netflix account. However, the feature does not allow such a transfer between two existing accounts and would instead require the user wishing to detach while retaining the settings to create a new account, according to a report from XDA.
Users wishing to use the “Profile Transfer” function can go to the profile settings section and access the Transfer profile option, then follow the instructions.
The feature will be available to all Netflix users worldwide starting today, according to the company.
The OTT platform had also recently announced that it will launch an Ads Plan subscription option for users in November for users in 12 countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, and United States.
Netflix’s Basic with Ads plan will cost $6.99 (around Rs 570) in the US and is set to launch on November 3 in the country. Meanwhile, users in Canada and Mexico will receive the new plan on November 1. Netflix has yet to announce any new ad-supported plans for India.
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