Today, Pluto TV revamped its US channel lineup, adding five new categories and four channels to the service in hopes of providing easier navigation for its users and attracting new subscribers with programming focused on the gender.
The five categories added to the platform include Game Shows, Daytime TV, Home, Food, and Lifestyle & Culture. Genres like these are quite popular among viewers, creating a demand for these dedicated categories.
The free streaming platform also launched “Let’s Make a Deal” and “The Judge Judy Channel” today, July 11. Starting August 1, Pluto TV will launch two more channels for “Jeopardy!” and “Wheel of Fortune”.
“We are always looking for ways to improve our programming offering and make it easier for audiences to find what they are looking for. Not only is this expansion driven by the viewing habits we can see, but we spoke directly to our audience to get feedback on the suggested changes before they were made,” said Scott Reich, SVP programming at Pluto TV, in a statement.
The Roku Channel also recognized the opportunity for subscribers who want to watch reality and lifestyle content. In May, the rival streaming service announced co-production deals with Marquee Brands and Milk Street Studios, bringing seven new original series to the service with food and lifestyle personalities Martha Stewart, Emeril Lagasse and Chris Kimball.
With more categories added, that brings the total to 18. Pluto TV’s other categories are: Movies, Entertainment, News + Opinion, Crime, Reality, Comedy, Classic TV, Sports, Games + Anime, Music, In Spanish, Kids and Local. .
As part of the reorganization, Pluto TV’s channel content will be moved into new categories that make more sense and help viewers find them more easily. For example, “The Judge Judy Channel” will roll out to the Daytime TV category and join “Best of The Drew Barrymore Show,” “Best of Dr. Phil,” “Judge Nosy,” and more.
For its first quarter 2022 results in May, Pluto TV said it had 68 million monthly active users, up from 64 million in the fourth quarter of 2021. That beat competitor Tubi, Fox’s FAST service, which had 51 million. monthly active users in the first quarter of 2021. 2022.
Pluto TV launched over 102 channels in the first quarter of 2022, bringing the total to over 1,000 global channels. The company has more than 43,000 titles on the service.
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