Gearing up for the 2024 F1 season on March 2, leading NFT marketplace and crypto exchange ‘OKX‘ will showcase its logo on McLaren F1 cars in 20 thrilling races.
Marketing state-of-the-art technology through the high-octane world of elite motorsport, this collaboration goes beyond merely putting the pedal to the metal.
F1 enthusiasts can expect a visually striking showcase of OKX’s branding on McLaren cars, including side pods, rear wings, mirrors, drivers’ helmets, and team apparel.
We're excited to continue our partnership with @McLarenF1 in 2024! Check out the sleek upgrades to our branding
Official side pod position
Our drive to innovate continues full speed w/ McLaren!https://t.co/WeBK5d2UCD pic.twitter.com/X9V209yZqn
— OKX (@okx) January 17, 2024
OKX and McLaren F1’s Ongoing Journey
McLaren and OKX joining forces isn’t new. Last year, McLaren MCL60 F1 cars proudly sported the digital asset titan’s exceptional livery at both the Singapore Grand Prix (September 15-17) and the Japanese Grand Prix (September 22-24).
Strengthening their alliance, OKX and McLaren’s ‘Whatever it Takes’ campaign skillfully integrates elements from their co-created livery into this year’s car design.
F1 has notably established multiple connections within the Web3 sector, such as partnering with Crypto.com to create NFTs for every lap of F1 races and working alongside Animoca Brands to offer an NFT racing game.
As OKX continues its dynamic journey both on and off the racetrack, Whatever it Takes promises to energize F1’s blockchain-centric world further, boosting trackside aesthetics and elevating the Web3 company’s visibility.
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