Following the successful adoption of NFT ticketing at EXIT Festival and beyond, California’s iconic music festival Coachella has tuned in with OpenSea to enrich festival-goers’ experiences with exclusive on-site perks.
Earlier today, the popular NFT marketplace introduced Coachella’s inaugural OpenSea NFT collection, powered on the Avalanche blockchain.
The ‘VIP Pass + Oasis Lounge Keepsake’ is now available for minting at $1,499 (39.3 AVAX), with 1,024 available. Through these NFTs, holders are granted VIP access to Coachella 2024 and exclusive entry to the ‘Oasis Lounge’, whereby guests can enjoy “complimentary” drinks in a shaded setting.
Additional collectibles of the series are set to debut on March 25 and mid-April, though further specifics are yet to be disclosed.
Coachella’s NFT Integration
Coachella cleverly selected OpenSea. It is the fourth-largest marketplace, capturing a 10% share of the sector with an expansive array of more than 2 million collections and 80 million NFTs.
To facilitate obtaining Coachella NFTs, OpenSea has introduced a straightforward email sign-up method. Designed to appeal to a broader audience of music lovers, it provides a user-friendly alternative to traditionally complex crypto wallet configuration.
Interestingly, this isn’t the first time Coachella has joined the NFT realm. The festival first attempted to create NFT passes with FTX. Still, this initiative ended due to FTX’s collapse, leading the event to launch Avalanche NFTs on OpenSea ahead of this year’s festivities instead.
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