Alliance and Valhalla Partner to Expand Blockchain in Esports

Global esports organization Alliance has partnered with blockchain-based game Valhalla to explore the integration of web3 technology in the competitive gaming space.

The collaboration aims to bring blockchain-based gaming concepts, such as digital asset ownership and play-to-earn mechanics, to the esports audience.

Fans can expect unique events, interactive experiences, and content as part of this partnership.

Exploring Blockchain in Competitive Gaming

Valhalla, known for its turn-based strategy gameplay, will be featured on Alliance’s digital platforms and team jerseys as part of the agreement to introduce its audience to Valhalla’s gameplay model, which allows players to earn digital assets through in-game achievements.

“We’re thrilled to welcome Valhalla into the Alliance family. Their innovative approach to web3 gaming and blockchain technology offers a new frontier for gamers and fans alike,” said Jonathan “Loda” Berg, CEO and Co-founder of Alliance. “We believe this partnership will open up exciting opportunities for our Alliance family to engage, work together, compete and earn rewards.”

We’re thrilled to join forces with Alliance, combining Valhalla’s play-to-own/earn model with their esports expertise,” added Mr. Brown Whale, Lead and Core Advisor at Valhalla. “This partnership is about more than just gaming—it’s about unlocking new ways for players to compete, earn, and engage in a digital economy. Together, we’re redefining what’s possible in competitive gaming.”