Adidas Originals and Moncler are embarking on an innovative fashion line that goes above and beyond co-creation. Fusing both renowned brands’ creative inspirations, the ‘The Art of Explorers’ campaign combines “AI-generated adventures” with unusual-looking mixed-media sculptures, bringing fashion to the virtual realm through attire with NFT counterparts and a tech-savvy platform.
The brands’ artistic journey exceeds the limits of the physical realm to an alluring, immersive digital experience combining sound, video and 3D animation on moncler.com. Website visitors can check out the new collection’s summit-to-city themes, unlocking limited-edition fashion products that are explorable and purchasable through digital billboards over time.
Attracting newcomers to the immersive journey, an NFT version of the Moncler x Adidas Originals NMD boot, alongside other attractive fashion items, will be available through the revolutionary platform — and the Adidas Confirmed app — starting October 4.
Fashion lovers with a preference for in-person experiences can physically check out the jointly crafted apparel line in select Adidas and Moncler stores the following day (October 5).
Here’s to the explorers.
To those who travel beyond limits.
To a place Where Originality Meet Extraordinary.
To @Moncler x adidas Originals. pic.twitter.com/ympZIcPY7X— adidas Originals (@adidasoriginals) October 2, 2023
A Continuation from London Fashion Week
The Art of Explorers campaign extends from ‘The Art of Genius’ show, which initially debuted during the London Fashion Week in February. A team of artists from numerous fields, spanning from costume and sculpture design to make-up artists, embraced the task of creating avatar-inspired figures with human-like attributes for the two fashion powerhouses.
The talents behind the campaign included the sculptures Ibby Njoya, Gary Card, and Kate Tabor, with the attire crafted by Ai Kamoshita and make-up and accessories by Isamaya Ffrench. The photographer Hanna Moon brought the collection to life, giving event attendees a glimpse into what’s in store for Adidas x Moncler’s exciting new forward-thinking endeavor.
The collection spotlighted long and short puffers, track jackets, vests and bold footwear. A mix of vibrant traffic light-themed colors brings the fashion wear to life, with more subtle attire in concrete-grey, sky blue, off-white, and organic dark green also being a part of the mix.
“I was inspired by the collection itself, but I wanted to bring myself into the sculpture. I really loved the way the neck of the puffer was very prominent and almost looked to me like rings. I have always been fascinated by the copper neck rings from the Ndebele tribe and the Kayan tribe, how by extending the neck can place such importance to the head itself,” commented Njoya on Adidas’ blog post.
Notably, in the Web3 sphere, Adidas already has an existing NFT art residency program, BAPE phygital collectibles and more. Moncler’s blockchain-based stance, on the other hand, includes gifting NFTs to platinum buyers of Moncler Maya 70 jackets.
The Adidas x Moncler line further presents the brands’ dedication to pioneering unique creations in this limitless digital age, hitting new pinnacles with unique, collaborative advancements.
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