Instagram, the photo and video sharing social networking service owned by Meta, will now tell users if a post they uploaded will not be recommended to other users. The Instagram chief recently announced that the service will show creators and businesses if their posts are blocked in certain parts of the app. Users and businesses would be able to appeal to prevent users’ posts from being recommended to other users of the service.
According to a tweet from Instagram manager Adam Mosseri, business accounts of the photo and video sharing service can now check whether any of their posts can be recommended to unfollowers. The post recommendation status check feature can be accessed through the settings menu, under Account > Account Status.
Account Status Update
We’re expanding account status so business accounts can understand if their content can be recommended to non-subscribers.
Here’s how to get there: Profile -> Menu -> Settings -> Account -> Account Status pic.twitter.com/QbxjQF06vR
— Adam Mosseri (@mosseri) December 7, 2022
Instagram displays user recommendations in places like the explore page and home feed. These recommendations are account posts not followed by a user. Instagram is also facing increasing competition from rivals such as TikTok, which has gained popularity in the US and other markets this year.
Meta reportedly aims to more than double the amount of recommended content users see on the app by the end of next year.
To be eligible to appear on Explore and other places, Instagram posts must follow the platform’s community guidelines and rules for recommended content, according to the company.
For example, Instagram allows users to post content illustrating violence, but the service can prevent these posts from being suggested to other users, which would reduce their reach. However, creators and businesses will be able to edit, remove, or appeal Instagram’s decision on posts flagged as ineligible for recommendations.
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