Spotify has launched a new Diwali festive hub in India. Packed with features that can connect listeners to their favorite artists, the hub includes custom clips and playlists suited for different moods, such as devotional or celebratory. Announced last year, Spotify’s Blend feature also plays a key role, as you curate a shared playlist not just with friends, but with artists like AR Rahman and B Praak. Spotify’s new Diwali Hub will be rolling out to Android devices in the coming days.
It is not known when it will arrive on iOS. In a statement to Gadgets 360, Spotify said “The Spotify Diwali hub will be rolling out in the coming days, with the experience currently available on Android.”
“The new Diwali in-app experience on Spotify is not just about music, but also connects listeners to each other via trending playlists and to their favorite artists via video content and Blend,” said Rahul Balyan, head of music for India, Spotify, in a blog post. “We hope this experience will be part of our listeners’ celebrations this year.”
On this festive occasion, Spotify is highlighting two new playlists. Dubbed “Daily Diwali,” this segment features a daily, updated mix of holiday-themed songs for you to check out. Alternatively, “Your Diwali 2022” is “made just for you” and remains constant, throughout the season.
Spotify’s new Diwali hub greets users with special greetings from beloved music artists, via an Instagram story-like panel. The lineup includes Amit Trivedi, Asees Kaur, B Praak, Darshan Raval, Devi Sri Prasad, GV Prakash and Karan Aujla. All greeting videos are designed to be shareable – although at the time of writing the redirect links appear to be broken.
The Diwali-themed Blend feature combines your favorite tracks with music composers – AR Rahman, B Praak and GV Prakash – to create an eerie fusion playlist. In a prepared statement, Rahman said, “This Diwali, with Blend, we have the opportunity to share the music that inspires us or keeps repeating itself on our playlists. Not only that, fans can add their music to our playlists, and the shared playlist is such a beautiful way for us to connect with each other.
Further down in Spotify’s Diwali hub, there’s a “Celebration Vibes” section, which is split into several categories based on language. For example, the “Diwali Bash” widget leads to songs in Hindi, “Diwali Party Hits” in Punjabi, “Deepavali Kondattam” in Tamil, etc. This trend also extends to the devotional segment, which lists Diwali aartis and bhajans in multiple languages.
Spotify’s new Diwali hub is currently rolling out, exclusively on Android.
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