Forget the new MacBook Pro, Apple has something much better

If you’re in the market for a new MacBook, now is not the time to buy the latest MacBook Pro laptops. Apple has something much better waiting in the wings.

With the advent of the M3 family of Apple Silicon chipsets, Apple brought another significant increase in performance, as well as improved battery life and higher processing power. This advantage is visible across the entire MacBook Pro portfolio. For those who need these high levels of performance, where the seconds savings are important when rendering video or developing applications, the compute gain outweighs the significant additional cost of a MacBook Pro.

For everyone else, Apple Silicon’s prowess makes the decision on “which macOS laptop I should buy” much easier than those faced with a similar choice with Windows hardware. The Vanilla M3 chipset offers more than enough power for the regular user; While an entry-level MacBook Pro offers this, the real value should arrive later this month in the MacBook Air.

The MacBook Air was one of the first Apple laptops with an ARM processor, launching alongside the M1 chipset in late 2020. It was a paradigm shift in the power Apple could offer in a computer consumer laptop, and it easily outperformed the previous Intel-powered MacBook Air. , so much so that those who had been pushed toward the MacBook Pro to do light editing, content creation, and basic development, no longer felt compelled to upgrade to a MacBook Pro.

The argument that the Air was all we needed was bolstered by the fact that the M2 MacBook Air offers a performance increase of around twenty percent, and you can expect to see a similar increase when launch of the MacBook Air M3.

One of the other areas where consumers felt compelled to use the more expensive Pro laptop was in the area of ​​a larger screen: the MacBook Air never exceeded 13 inches. That changed in 2023 with the launch of a 15-inch M2 model. Although 12 months have passed since the launch of the 13-inch M2, it has proven to be a critical success.

This year, the 13-inch and 15-inch models will be launched together. Thanks to the M3 chipset, consumers do not need to look to the MacBook Pro model in terms of performance. There is a very specific argument that the additional I/O ports on Pro laptops add value, but the price premium is significant, especially when comparing that price difference to a multiport adapter powered by USB which offers additional USB and Thunderbolt port. SD card readers and HDMI connections.

Apple Silicon has allowed the MacBook Pro to become the true laptop for professionals. For everyone else, the MacBook Air has become a versatile device suitable for the consumer market. The upcoming move to the M3 will offer more power to consumers without pushing them towards a Pro-level laptop.

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