Black Friday is officially here and retailers are offering notable discounts on Apple Watch and other smartwatches during the event. Many of these sales run through Cyber Monday, and you can also find deals on other tech, fitness, and kitchen products.
We’ve compiled the best deals on smartwatches, including the latest Apple Watch and Google Pixel. that we think you’ll want to know. We will continue to inform you of new savings opportunities over the coming days.
Best Black Friday 2023 Apple Watch and Smartwatch Deals
All of our recommendations below are based on our previous coverage and reporting. We’ve also included a handful of products we’ve tried ourselves, including Select Wellness Award, Pet Award, and Giftable Tech winners. We curate deals through price trackers like CamelCamelCamel to ensure that every product is either at its lowest price ever or at its lowest price in at least three months.
Apple Watch Series 9
Average rating of 4.6 stars from 497 reviews on Amazon
Lowest price ever
The new Apple Watch Series 9 may look similar to previous models, but Apple has added some new features that make it a worthwhile upgrade. It features a new gesture called “double tap” that lets you control the watch by pinching your index finger and thumb together, which is a quicker and easier gesture than tapping, according to NBC Select reporter Harry Rabinowitz. The watch also syncs with Apple’s Health and Fitness apps to provide data on your workouts and sleep patterns. The watch comes in two sizes (41mm and 45mm) with dozens of watch straps to choose from.
Apple Watch SE (2023, 2nd generation)
Average rating of 4.6 stars from 2,282 reviews on Amazon
Apple Watch SE helps you track your health data, including your heart rate and sleep stages. With safety features like built-in GPS and fall and crash detection, it comes in handy in the event of an accident. It is waterproof up to 50 meters and is available in two sizes (40mm and 44mm).
Apple Watch Ultra2
Average rating of 4.5 stars from 204 reviews on Amazon
Lowest price ever
The Apple Watch Ultra 2 has minor improvements over its predecessor, the Ultra 1, but it remains Apple’s premium sports smartwatch. The Ultra 2 has a faster S9 chip that improves the watch’s overall performance, battery life (at 36 hours) almost double that of the Series 9, and water resistance up to 100m, depending on the brand. You can also expect a wide range of health tracking data such as heart rate, sleep tracking, etc.
Samsung Galaxy Watch 6
Average rating of 4.2 stars from 135 reviews on Amazon
The Galaxy Watch 6 is a stylish, lightweight and comfortable smartwatch. It has a flat, circular screen that tracks notifications, heart rate, BMI, sleep zones, workouts and more. It comes in two sizes, as well as a more expensive classic option. (The classic option also has a stainless steel frame and a rotating dial around the frame’s bezel.) The previous iteration of the Galaxy Watch 6 won a Select Wellness Award for best Android fitness tracker and we think this version is a worthy upgrade.
Google Pixel Watch
Average rating of 4.2 stars from 1,942 reviews on Amazon
The Google Pixel Watch 1 has a circular touchscreen and uses various sensors to track data like heart rate, blood oxygen, EKG, sleep patterns, and more. It syncs and displays this data through the Google Fit app and FitBit (Google purchased FitBit in 2019). The Pixel Watch 1 is also compatible with all types of Android phones, depending on the brand.
Garmin Forerunner 745
Average rating of 4.7 stars from 928 reviews on Amazon
Garmin’s Forerunner smartwatches are ideal for runners, cyclists, swimmers, or any multi-sport athlete, in our experience. The Forerunner 745 is compatible with cycling power meters and tracks multiple forms of swimming, including pool laps, open water swimming, and running. You can also combine multiple activities (like swimming and running together) to track your personalized workout. The watch’s battery can last up to seven days, depending on the brand.
Average rating of 4.1 stars from 7,583 reviews on Amazon
The Withings Scanwatch sports a more traditional watch design with physical clock hands. But it can still track your sleep, heart rate, and steps. You can also choose between three sizes (38mm, 42mm and 43mm). The battery also lasts up to 30 days on a single charge, depending on the brand.
Garmin Vivoactive 4S
Average rating of 4.5 stars from 16,577 reviews on Amazon
This smartwatch from Garmin can be used to monitor sleep, heart rate, steps, and stress levels. You can also download music to the watch and preload easy-to-follow workouts that can be played on the screen. Other features include GPS navigation and the battery lasts up to 7 days, depending on the brand.
Fitbit Versa 4
Average rating of 4.4 stars from 3,088 reviews on Amazon
The Versa 4 is designed to track sleep patterns, heart rate, and a variety of workout programs. It also has more than six days of battery life and water resistance up to 50 meters, according to the brand. Garmin has also included a stress management journal, guided breathing sessions, and other mindfulness exercises for those days when you need to recover.
When is Black Friday 2023?
Black Friday takes place every year the day after Thanksgiving. Black Friday 2023 falls on November 24. But experts told us that Black Friday and Cyber Monday aren’t just 24-hour events anymore—they’ve transformed into weeks of blockbuster deals. Over the coming days, we will continue to inform you about new savings opportunities, as well as shopping tips.
Why trust Select?
Jordan Bowman is a writer for Select who has covered business and sales for more than five years. To round up the best Black Friday smartwatch and Apple Watch deals, it found discounted products at either their lowest price ever or their lowest price in three months.
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