FIFAe, the esports branch of football governing body FIFA, has teamed up with mental health brand Calm for the FIFAe Nations Cup 2023.
The partnership sees all participating member associations in the competition receive access to Calm premium subscriptions for national team players. In addition, Calm and FIFAe will create an offer for the community via FIFAe’s official website.
The FIFAe’s nations scene is a major part of FIFA’s wider 2023 esports ecosystem, which also consists of the FIFAe Club Series, FIFAe World Cup and FIFAe Continental Cup. Specifically, the FIFAe Nations Cup 2023 sees players represent their nations with the winner taking home a share of its $400,000 (~£324,500) prize pool.
The collaboration with Calm is part of FIFAe’s ongoing ‘The Good Game Promise‘ initiative. Launched last year, the project intends to use FIFAe’s platform to generate positive impacts — focusing specifically on players, the community and the planet.
The esports branch of _ has also announced that as part of the Good Game Promise, more initiatives will be announced in the coming months.
In the announcement, Francisco Cruz, Head Coach of the Portuguese FIFAe team, commented: “As mental health is of incredible importance in esports, we’re really excited about the offer provided by Calm and FIFAe.
“This is another helpful tool to improve player performance that allows them to focus and enjoy competing on the highest level.”
Earlier this month, FIFAe also launched FAMEHERGAME, a new initiative focused on female participation in esports within the FIFA ecosystem.
This is not the first collaboration between FIFA and Calm. The two parties joined forces last year to support the global football community.